BeFrugal vs Rakuten: Which Cashback Portal Pays More?
Cashback rates from BeFrugal and Rakuten, compared across every store both portals cover.
The verdict
BeFrugal — BeFrugal 68.0%, Rakuten 18.7%, 13.3% Tied
Who pays more, and how often
| BeFrugal |  Rakuten | |
|---|---|---|
| Pays more at | 938 (68.0%) | 258 (18.7%) |
| Average advantage when ahead | +3.94% | +2.79% |
| Stores with live rates | 3362 | 3134 |
| Only on this portal | 1697 | 1469 |
271 shared stores are left out because one side quotes an "up to" ceiling rather than a guaranteed rate.
14 shared stores are left out because one side pays a flat amount and the other a percentage, with no typical order value held for them.
Top stores where BeFrugal pays more
| Store | BeFrugal | Rakuten | Advantage |
|---|---|---|---|
| Avast | 70% | 15% | +55% |
| EaseUS | 50% | 25% | +25% |
| SKYLUM | 35% | 10% | +25% |
| Onnit | 20% | 3% | +17% |
| No Nonsense | 20% | 5% | +15% |
| Checks In The Mail | 15% | 2% | +13% |
| Jack Rogers | 15% | 2% | +13% |
| Liquid Health | 15% | 2% | +13% |
| MoreLabs | 15% | 2% | +13% |
| Parallels | 18% | 5% | +13% |
| Noble Panacea | 14% | 2% | +12% |
| Verb | 14% | 2% | +12% |
| Flamingo | 12% | 2% | +10% |
| Georgia Boot | 12% | 2% | +10% |
| Keranique | 20% | 10% | +10% |
Top stores where Rakuten pays more
| Store | BeFrugal | Rakuten | Advantage |
|---|---|---|---|
| ExpressVPN | 35% | 100% | +65% |
| Visible Wireless | $2 | $40 | +38.00 |
| Skechers | 2% | 30% | +28% |
| Kraken | $25 | $50 | +25.00 |
| HelloFresh | $5 | $15 | +10.00 |
| Magazines.com | 10% | 20% | +10% |
| Jared | 0.5% | 10% | +9.5% |
| Kay Jewelers | 1% | 10% | +9% |
| Carhartt | 2% | 10% | +8% |
| Carter's | 2% | 10% | +8% |
| Ecco | 2% | 10% | +8% |
| PETCO | 2% | 10% | +8% |
| 1800Flowers.com | 8% | 15% | +7% |
| Bobbi Brown | 4% | 10% | +6% |
| Clinique | 2% | 8% | +6% |
Who wins for which store type
| Category | Stores | BeFrugal | Rakuten |
|---|---|---|---|
| Clothing | 220 | 146 | 44 |
| Shoes & Footwear | 123 | 88 | 23 |
| Beauty & Personal Care | 100 | 73 | 13 |
| Women's Clothing | 75 | 47 | 16 |
| Health & Wellness | 68 | 52 | 11 |
| Beauty | 63 | 30 | 20 |
| Electronics | 54 | 34 | 12 |
| Sportswear | 47 | 30 | 9 |
| Home Decor | 40 | 27 | 6 |
| Sporting Goods | 39 | 25 | 8 |
| Vitamins & Supplements | 38 | 29 | 5 |
| Jewelry | 33 | 22 | 6 |
| Home & Garden | 31 | 25 | 4 |
| Pet Supplies | 27 | 17 | 5 |
| Furniture | 23 | 15 | 3 |
| Eyewear | 20 | 16 | 2 |
| Toys & Games | 14 | 8 | 4 |
| Home Improvement | 13 | 6 | 4 |
| Office Supplies | 12 | 10 | 2 |
| Software | 10 | 8 | 0 |
| Sports & Outdoors | 10 | 8 | 1 |
Side by side
| BeFrugal | Rakuten | |
|---|---|---|
| Sign-up bonus | $10 | $50 |
| Payment methods | PayPal, Direct deposit, Gift card, Zelle | Not published |
Payout terms as published by each portal. Check the portal's own terms before relying on them.
BeFrugal vs Rakuten cashback frequently asked questions
Across the 1,380 stores both portals cover with directly comparable rates, BeFrugal currently pays more at 68.0% of them and Rakuten at 18.7%. Which is better for you depends on where you shop - the store tables above break it down.
BeFrugal pays more at 68.0% of shared stores, by 3.94 percentage points on average when it does. Rakuten pays more at 18.7%, by 2.79 points. Winning more often and winning by more are not the same thing.
BeFrugal has live rates at 3,362 stores and Rakuten at 3,134. But 1,697 are only on BeFrugal and 1,469 only on Rakuten, so the wider catalogue is not automatically the better one for the shops you actually use.
Of the 1,665 stores both portals cover, 271 are left out because one side quotes an "up to" ceiling rather than a guaranteed rate, and 14 because one pays a flat amount against a percentage. That leaves 1,380 compared directly.
Yes. Only one cashback portal can be credited for a given purchase, so the usual approach is to keep accounts with both and click through whichever pays more at that store. That is what this page is for.
BeFrugal offers $10 and Rakuten offers $50. A sign-up bonus is one-off, though — the rate difference above repeats on every order.
Methodology
Based on 1380 overlapping stores where both portals quote directly comparable rates. Rates verified November 10, 2026.